Individual and team entrepreneurial orientation: Scale devel-opment and configurations for success.，JOURNAL OF BUSINESS RESEARCH, vol.112 pp.1-12 SSCI 2020 Covin, J.G.、Rigtering, J.C.、Hughes, M.、Kraus, S.(Kraus, S.)*、鄭正豐(Cheng-Feng Cheng)、Bouncken, R.B.
Revisiting internal marketing for the determinants of job (dis)satisfaction by using asymmetric approach，Sustainability, vol.12 no.9 pp.378101-378114 SSCI 2020 鄭正豐(Cheng-Feng Cheng)*
Knowledge management capabilities and organizational risk-taking for business model innovation in SMEs.，JOURNAL OF BUSINESS RESEARCH, vol.in press SSCI 2019 Hock-Doepgen, M(Hock-Doepgen, M)*、Clauss, T.、Kraus, S.、鄭正豐(Cheng-Feng Cheng)
Entrepreneurship in tourism firms: A mixed-methods analysis of performance driver configurations.，TOURISM MANAGEMENT, vol.74 pp.319-330 SSCI 2019 Kallmuenzer, A.(Kallmuenzer, A.)*、Kraus, S.、Peters, M.、Steiner, J.、鄭正豐(Cheng-Feng Cheng)
A configurational analysis of network and knowledge variables explaining born globals' and late internationalizing SMEs' international performance.，INDUSTRIAL MARKETING MANAGEMENT, vol.80 pp.172-187 SSCI 2019 M. Hughes、B.Cesinger(B.Cesinger)*、鄭正豐(Cheng-Feng Cheng)、F.Schuessler、S. Kraus
Family firm configurations for high performance: The role of entrepreneurship and ambidexterity，BRITISH JOURNAL OF MANAGEMENT, vol.29 no.4 pp.595-612 SSCI 2018 M. Hughes(Mathew Hughes)*、Matthias Filser、Rainer Harms、Sascha Kraus、張曼玲(Man-Ling Chang)、鄭正豐(Cheng-Feng Cheng)
A Mediation Model of Leaders’ Favoritism，PERSONNEL REVIEW, vol.47 no.7 pp.1330-1344 SSCI 2018 張曼玲(Man-Ling Chang)*、鄭正豐(Cheng-Feng Cheng)
Exploring the effectiveness of brand image in mobile communication services，Transylvanian Review, vol.51 no.31 pp.8176-8186 SSCI 2018 鄭正豐(Cheng-Feng Cheng)*、劉怡君(Yi-Chun Liu)
Antecedents of successful internationalization in family and non-family firms: How knowledge resources and collaboration intensity shape international performance.，Journal of Small Business Strategy, vol.28 no.1 pp.14-27 Other 2018 Stieg, P.(Stieg, P.)*、Cesinger, B.、Apfelthaler, G.、Kraus, S.、鄭正豐
Enhancing knowledge sharing from self-initiated expatriates in Vietnam: The role of internal marketing and work-role adjustment in an emerging economy，Asia Pacific Business Review, vol.23 no.5 pp.677-696 SSCI 2017 Au Due Tang、張曼玲(Man-Ling Chang)*、鄭正豐(Cheng-Feng Cheng)
A Configurational Analysis of Network and Knowledge Variables Explaining Born Globals' and Late Internationalizing SMEs' International Performance，INDUSTRIAL MARKETING MANAGEMENT, vol.Accept SSCI 2017 M. Hughes、B.Cesinger、鄭正豐(Cheng-Feng Cheng)、F.Schuessler、S. Kraus(S. Kraus)*
Marketing-related resources and radical innovativeness in family and non-family firms: A configurational approach，JOURNAL OF BUSINESS RESEARCH, vol.69 no.12 pp.5620-5627 SSCI 2016 Covin, J.G.、Eggers, F.、Kraus, S.(Kraus, S.)*、鄭正豐(Cheng-Feng Cheng)、張曼玲(Man-Ling Chang)
Family firm internationalization: A configuration approach，JOURNAL OF BUSINESS RESEARCH, vol.69 no.11 pp.5473-5478 SSCI 2016 Kraus, Sasch(Kraus, Sascha)*、Mensching, Helge、Calabro, Andrea、鄭正豐(Cheng-Feng Cheng)、Filser, Matthias
Exploring the impact of industrial marketing strategy from asymmetric thinking in data analysis，International Journal of Managerial Studies and Research, vol.4 no.10 pp.74-82 Other 2016 鄭正豐(Cheng-Feng Cheng)*、謝麗娟(Hsieh, Li-Chuan)
Strategies for reward-based crowdfunding campaigns，Journal of Innovation & Knowledge, vol.1 no.1 pp.13-23 Other 2016 Sascha Kraus(Sascha Kraus)*、Chris Richter、Alexander Brem、鄭正豐(Cheng-Feng Cheng)、張曼玲(Man-Ling Chang)
A Better Investment Performance in Tourism Exploring the Consumer Behavior in Tourism，Journal of Money, Investment and Banking, vol.30 Other 2015 鄭正豐(Cheng-Feng Cheng)、李英柔(Ying-Rou Li)、王冠婷(Kuan-Ting Wang)*
An Optimization Model for Employees Autonomy, Managerial Control, and Employees Life Satisfaction，Review of Global Management and Service Science, vol.4 pp.1-12 Other 2014 鄭正豐(Cheng-Feng Cheng)*
How balance theory explains high-tech professionals' solutions of enhancing job satisfaction，JOURNAL OF BUSINESS RESEARCH, vol.67 no.9 pp.2008-2018 SSCI 2014 張曼玲(Man-Ling Chang)*、鄭正豐(Cheng-Feng Cheng)
探究關係行銷與顧客人格特質對顧客滿意度之影響－以壽險業顧客為例Exploring the Impacts of Relationship Marketing and Customer’s Personality on Customer Satisfaction- A Study on the Life Insurance Company’s Customer(in Chinese)，保險專刊, vol.29 no.2 pp.131-160 Other 2013 鄭正豐(Cheng-Feng Cheng)、田文欣、呂承璋(Cheng-Chang Lu)*、金大勇(Tai-Yung Kam)
Configural Paths to Successful Product Innovation，JOURNAL OF BUSINESS RESEARCH, vol.66 no.12 pp.2561-2573 SSCI 2013 鄭正豐(Cheng-Feng Cheng)*、張曼玲(Man-Ling Chang)、利菊秀(LI, CHU-SHIU)
Government regulations of business, corruption, reforms and the economic growth of nations，International Journal of Business and Economics, vol.11 no.2 pp.127-142 EI 2012 Woodside, Arch G.(Woodside, Arch G.)*、張曼玲(Man-Ling Chang)、鄭正豐(Cheng-Feng Cheng)
Evaluate the Effectiveness of Manager Compensation，International Journal of Business and Economics, vol.11 no.1 pp.25-44 EI 2012 鄭正豐(Cheng-Feng Cheng)*
How buyer-seller relationship quality influences adaptation and innovation by foreign MNCs’ subsidiaries，INDUSTRIAL MARKETING MANAGEMENT, vol.41 no.7 pp.1047-1057 SSCI 2012 張曼玲(Man-Ling Chang)、鄭正豐(Cheng-Feng Cheng)、吳萬益(Wu, Wann-Yih)
Exploring the Impact of Innovation Strategy on R&D Employees’ Job Satisfaction: A Mathematical Model and Empirical Research，TECHNOVATION, vol.30 no.7-8 pp.459-470 SSCI 2010 鄭正豐(Cheng-Feng Cheng)、賴孟寬(Lai, Meng-Kuan)、吳萬益(Wu, Wann-Yih)*
以交易成本理論探究網路消費者行為Applying Transactional Cost Theory to Explore Consumer Behavior in the Online Context(in Chinese)，中國經濟評論, vol.9 no.10 pp.43-50 Other 2009 鄭正豐(Cheng-Feng Cheng)*、張筱湄(Chang, Hsiao-Mei)
The optimal internal marketing strategy in services under open economy，APPLIED ECONOMICS LETTERS, vol.16 no.8 pp.841-845 SSCI 2009 吳萬益(Wann-Yih Wu)*、鄭正豐(Cheng-Feng Cheng)
Evaluating Online Auction Strategy: A Theoretical Model and Empirical Exploration，JOURNAL OF COMPUTER INFORMATION SYSTEMS, vol.49 no.3 pp.22-30 SCI 2009 吳萬益(Wann-Yih Wu)、林秉山(Binshan Lin)*、鄭正豐(Cheng-Feng Cheng)
Using fuzzy set qualitative comparative analysis for evaluat-ing the effectiveness of relationship marketing and innovation in 3D printing medical market. - International Multi-Conference on Engineering and Technology Innovation 2019 Kaohsiung, Taiwan 2019.11 鄭正豐(Cheng-Feng Cheng)、陳大正(Ta-Cheng Chen)
Exploring the effectiveness of business model in 3D printing medical splint - 2019 8th International Conference on Economics and Fi-nance Research (ICEFR 2019) Lyon Campus, France 2019.06 鄭正豐(Cheng-Feng Cheng)
Exploring adoption intention in 3D printing market based on asymmetric thinking in data analysis - 40th International Academic Conference Stockholm, Sweden 2018.06 鄭正豐(Cheng-Feng Cheng)、鄭亦茹(Yi-Ju Cheng)
Exploring the effectiveness of relationship marketing and experiential marketing - 2018 INFORMS International Conference Taipei, Taiwan 2018.06 鄭正豐(Cheng-Feng Cheng)、林燕亭(Yan-Ting Lin)
The psychological perception of the elderly in buying nutraceutical products and its consumption barriers. - 2018 INFORMS International Conference Taipei, Taiwan 2018.06 鄭亦茹(Yi-Ju Cheng)、黃敬英(Ching-Ying Huang)、鄭正豐(Cheng-Feng Cheng)
Applied TAM model to explore the effectiveness of innova-tion and experiential marketing in service industry - SMED International Conference on Role of Social Science Singapore 2018.02 鄭正豐(Cheng-Feng Cheng)、廖名珍(Ming-Chen Liao)
Exploring the effectiveness of social marketing and net-working on crowdfunding platform based on fuzzy-set the-ory - SMED International Conference on Role of Social Science Singapore 2018.02 鄭正豐(Cheng-Feng Cheng)、段佩伶(Pei-Ling Tuan)
Exploring the impacts of brand image and quality on cus-tomer satisfaction from symmetric and asymmetric thinking in data analysis - SMED International Conference on Role of Social Science Singapore 2018.02 鄭正豐(Cheng-Feng Cheng)、陳宥君(Yu-Chun Chen)
Evaluate configurations of employee’s life satisfaction based on fuzzy set approach. - 10th International Conference on Business Management and Legal Studies (ICBMLS) Lisbon, Portugal. 2017.05 鄭正豐(Cheng-Feng Cheng)
Applied social networking theory to evaluate the funding intention of 3D printing medical splint. - 10th International Conference on Business Management and Legal Studies (ICBMLS) Lisbon, Portugal. 2017.05 鄭正豐(Cheng-Feng Cheng)、陳大正(Ta-Cheng Chen)、吳樺姍(Wu, Hua-Shan)、李元榮(Yuan-Zone Lee)、張郁若(Chang, Yu-Jo)
Evaluate the impacts of relationship marketing strategy and innovation strategy on customer satisfaction in 3D printing market - 2016 International Academic Conference on Education and Social Sciences Prague, Czech Republic 2016.06 鄭正豐(Cheng-Feng Cheng)
Exploring the impact of industrial marketing strategy from asymmetric thinking in data analysis. - 2016 International Academic Conference on Education and Social Sciences Prague, Czech Republic 2016.06 鄭正豐(Cheng-Feng Cheng)、謝麗娟(Li-Chuan Hsieh)
Family Firm Internationalization: A Configuration Approach - 2016 GIKA Annual Conference Valencia, Spain. 2016.03 Sascha Kraus(Sascha Kraus)、Helge Mensching、Andrea Calabro、鄭正豐(Cheng-Feng Cheng)、Matthias Filser
Evaluate the impact of innovation strategy on customer satis-faction from symmetric and asymmetric thinking in data analysis - 2015 Global Entrepreneurship and Innovation in Manage-ment (GEIM) Taichung, Taiwan 2015.07 鄭正豐(Cheng-Feng Cheng)
Evaluate the impact of employee’s organizational citizenship behavior on job performance - International Journal of Arts and Sciences' (IJAS) Interna-tional Conference Barcelona, Spain. 2015.06 鄭正豐(Cheng-Feng Cheng)
觀光旅館消費者行為之研究Study of Consumer Behavior in Tourist Hotels(in Chinese) - 2015年休閒、運動、觀光暨餐旅管理學術研討會The International Conference in Sports, Leisure and Hospitality Management 亞洲大學Asia University 2015.05 林書嫻、鄭正豐(Cheng-Feng Cheng)
以理性行為理論探究有機食品再購意圖之研究Study of the Repurchase Intention to Organic Food based on Theory of Reasoned Action(in Chinese) - 2015年休閒、運動、觀光暨餐旅管理學術研討會The International Conference in Sports, Leisure and Hospitality Management 亞洲大學Asia University 2015.05 陳詩宜、鄭正豐(Cheng-Feng Cheng)
平價連鎖餐飲業消費者行為之研究Exploring Consumer Behavior in Parity Chain Restaurant Industry (in Chinese) - 2015年休閒、運動、觀光暨餐旅管理學術研討會The International Conference in Sports, Leisure and Hospitality Management 亞洲大學Asia University 2015.05 李珍妮、鄭正豐(Cheng-Feng Cheng)
Evaluate the impact of health on organizational citizenship behavior - 2014 ISIS-Paris International Multidisciplinary Academic Conference Paris, France 2014.05 鄭正豐(C.F. Cheng)、陳怡萱(Chen, I-Hsuan)
健康與創新對組織公民行為影響之研究Exploring the Organizational Citizenship Behavior of R&D members(in Chinese) - 2014前瞻管理學術與產業趨勢研討會2014The Conference on Advanced Management and Industry Treads 國立聯合大學National United University 2014.05 鄭正豐(C.F. Cheng)、陳怡萱(Chen, I-Hsuan)
Government regulations of business, corruption, reforms and the economic growth of nations - EMAC KSMS & GAMMA Joint Symposium Istanbul, Turkey 2013.06 Woodside(Woodside, Arch G)、張曼玲(Man-Ling Chang)、鄭正豐(C.F. Cheng)
Exploring the impacts of brand image and advertising attitude on customer satis-faction - Academy of International Business- UK and Ireland Chapter (AIB-UKI) An-nual Conference Birmingham, United Kingdom 2013.03 鄭正豐(C.F. Cheng)、王毓璞(Yu-Pu Wang)
Evaluate the Impact of Innovation Strategy on Customer Satisfaction - International Journal of Arts and Sciences' (IJAS) International Conference American University of Rome, Rome, Italy 2011.10 鄭正豐(C.F. Cheng)
Does FCB planning strategy work in service advertising? - International Journal of Arts and Sciences' (IJAS) International Conference Rome, Italy 2011.10 張曼玲(Man-Ling Chang)、鄭正豐(C.F. Cheng)
旅遊業消費者行為之研究To Explore the Consumer Behavior in Tourism(in Chinese) - 2011前瞻管理學術與產業趨勢研討會2011The Conference on Advanced Management and Industry Treads 國立聯合大學National United University 2011.04 鄭正豐(C.F. Cheng)、李英柔(Ying-Rou Li)
人格特質與關係行銷成效之研究－以壽險業為例Evaluating the Impacts of Personality and Relationship Marketing – Take Life Insurance Industry as an Example(in Chinese) - 2011前瞻管理學術與產業趨勢研討會2011The Conference on Advanced Management and Industry Treads 國立聯合大學National United University 2011.04 鄭正豐(C.F. Cheng)、田文欣(Wen-Hsin Tien)
Assessment of psycho-physiological factors for foreign language learning: A structural equation modeling approach - International Conference on Measurement and Evaluation in Education Penang, Malaysia 2011.01 許晏榕(Hsu, Yan-Ron)、李信達(Lee, Shin-Da)、鄭正豐(C.F. Cheng)、李舒萍(Shu-Ping Lee)
Impact of anxiety, inattention, and physical inactivity on foreign language performance: A structural equation model - 6th Annual International Conference on Foreign Literature Teaching Asia University, Taiwan 2011.01 許晏榕(Hsu, Yan-Ron)、李舒萍(Shu-Ping Lee)、鄭正豐(C.F. Cheng)
Analysis future and obstacle of solar building substance - 2010 International Conference on Asia Pacific Business Innovation and Technology Management Cebu, Philippines 2010.01 陳秀宜(Chen, Shiu-Yi)、鄭正豐(C.F. Cheng)、許健(Gene Sheu)
以交易成本理論探究網路消費者行為Applying Transactional Cost Theory to Explore Consumer Behavior in the Online Context(in Chinese) - 第十屆管理學域國際學術研討會10th International Academic Conference on Management 朝陽科技大學Chaoyang University of Technology 2009.05 鄭正豐(C.F. Cheng)、張筱湄(Hsiao-Mei Chang)
以交易成本理論探究百貨公司關係行銷策略之成效Evaluating the Efficiency of Relationship Marketing Strategy and Transaction Cost on Customer Behavior(in Chinese) - 第十屆管理學域國際學術研討會10th International Academic Conference on Management 朝陽科技大學Chaoyang University of Technology 2009.05 鄭正豐(C.F. Cheng)、李艾璇(Ai-Shiuan Li)
Applying Game Theory to Optimize the Impact of Innovation Strategy on Job Satisfaction - Management International Conference Portorož, Slovenia 2006.11 吳萬益(Wu, Wann-Yih)、鄭正豐(C.F. Cheng)
The Effect of Generic Strategies on Service Quality, Perceived Value, and Customer Loyalty: A Comparison Study of the Characteristics of Respondents - The twelfth Asia Pacific Management Conference Bangkok, Thailand 2006.11 吳萬益(Wu, Wann-Yih)、鄭正豐(C.F. Cheng)、史綺文(Shih, Chi-Wen)
Applying Game Theory to Optimize Manager Compensation as a Negotiation Process - 66th Academy of Management Annual Meeting Atlanta, Georgia 2006.08 吳萬益(Wu, Wann-Yih)、鄭正豐(C.F. Cheng)
Applying Prospect Theory to Evaluate the Effectiveness of Online Auction Strategy in the International Competitive Environment - 2006 Academy of International Business Annual Meeting Beijing, China 2006.06 吳萬益(Wu, Wann-Yih)、鄭正豐(C.F. Cheng)
Optimization models for top management team compensation - Tenth Asia Pacific Management Conference Korea 2004.10 吳萬益(Wu, Wann-Yih)、鄭正豐(C.F. Cheng)、張曼玲(Man-Ling Chang)
International services marketing: the optimal internal marketing strategy on channel memberships - Fifth International Conference on Operations and Quantitative Management Korea 2004.10 吳萬益(Wu, Wann-Yih)、鄭正豐(C.F. Cheng)、張曼玲(Man-Ling Chang)
Revisiting the determinants of job (dis)satisfaction by quanti-tative and qualitative methods (MOST 108-2410-H-468-010) 2019.08.01 ~ 2020.07.31 鄭正豐(Cheng-Feng Cheng)
Evaluate configurations of employee’s life satisfaction based on fuzzy set approach (MOST 105-2410-H-468-024 -SSS) 2016.08.01 ~ 2017.07.31 鄭正豐(Cheng-Feng Cheng)
Exploring business model in functional food industry (MOST 105-2622-H-468-006 -CC3│) 2016.11.01 ~ 2017.10.31
Social Network Platform Development and Integrated Research of 3D (MOST 105-2632-E-468-001) 2016.08.01 ~ 2019.07.31
Exploring industrial marketing strategy and customer loyalty (MOST 104-2622-H-468-002 -CC3) 2015.06.01 ~ 2016.05.31 鄭正豐(Cheng-Feng Cheng)
集集鎮地方文化傳-文化資源整合行銷與跨域加值研究Research on Integrated Marketing and Cross Domain Value of Cultural Resources (20150610162430) 2015.05.01 ~ 2015.11.30 鄭建華(Chien-Hua Cheng)、侯純純(Chun-Chun Hou)、鄭正豐(Cheng-Feng Cheng)
農業經營管理教材建置及應用委辦計畫Construction of agricultural management textbook (20150610162803) 2015.05.01 ~ 2015.11.01 呂佳茹(CHIA-JU LU)、林銘昌(Ming-Chang Lin)、侯純純(Chun-Chun Hou)、鄭正豐(Cheng-Feng Cheng)
Evaluate the impacts of relationship marketing strategy and innovation strategy on customer satisfaction in 3D printing market (MOST 104-2410-H-468-008) 2015.08.01 ~ 2016.07.31 鄭正豐(Cheng-Feng Cheng)
員工組織公民行為與工作績效之研究Evaluate the impact of employee’s organizational citizenship behavior on job performance (MOST 103-2410-H-468 -025) 2014.08.01 ~ 2015.07.31 鄭正豐(Cheng-Feng Cheng)
整合數理模型與實證分析探究員工自主與管理控制對員工生活滿意度的衝擊Evaluating the impacts of employees autonomy and manage-rial control on employees life satisfaction: A mathematical model and empirical research (101-asia-17) 2013.02.01 ~ 2014.01.31 鄭正豐(Cheng-Feng Cheng)
How high-tech professionals solve the struggle for balance in their work-family lives and achieve high job satisfaction (NSC 102-2410-H-468 -018) 2013.08.01 ~ 2014.07.31 鄭正豐(Cheng-Feng Cheng)
Hierarchical Structure Approach for Determinants of Successful Product Innovation (NSC 100-2410-H-468 -008 -) 2011.08.01 ~ 2012.07.31 鄭正豐(Cheng-Feng Cheng)
Evaluate the Impact of Innovation Strategy on Customer Satisfaction from the Perspectives of Supplier and Buyer (100-A-08) 2011.03.01 ~ 2012.02.28 鄭正豐(Cheng-Feng Cheng)
Evaluate the Impact of Marketing Strategy on Customer Satisfaction through Game Theory: A Mathematical Model and Empirical Research (NSC 98-2410-H-468 -003 -) 2009.08.01 ~ 2010.07.31 鄭正豐(Cheng-Feng Cheng)
Applying Game Theory to analyze the Impact of Innovation Strategy on Job Satisfaction of the R&D employee (97-M-09) 2008.08.01 ~ 2009.07.31 鄭正豐(Cheng-Feng Cheng)
藝術產業企劃與行銷 XDU00042A (大學日間部 )【第109學年第1學期：A班】<br>本課程為大學部學生的必修課程，主要針對STP與行銷組合等行銷管理領域說明企業如何在全球化趨勢下發展有效的行銷策略以建立競爭優勢為行銷管理的主要議題。完成本課程學生應該可以：描述行銷動態以及列舉行銷策略分針，並理解其理論要義。
行銷管理 M0500062B (進修學士班 )【第109學年第1學期：B班】<br>本課程為大學部學生的必修課程，主要針對STP與行銷組合等行銷管理領域說明企業如何在全球化趨勢下發展有效的行銷策略以建立競爭優勢為行銷管理的主要議題。完成本課程學生應該可以：描述行銷動態以及列舉行銷策略分針，並理解其理論要義。
企業研究方法 84E00167C (碩士在職專班 )【第109學年第1學期：C班】<br>行銷研究係指針對特定問題，進行資料的蒐集、處理與分析，以獲得支援行銷管理決策所需資訊的過程。其主要的目的在於探究如何蒐集資料進行分析以推論與瞭解事實，進而協助研究者進行準確的分析並制定正確的行銷決策。完成本課程學生應該可以：闡釋並理解科行銷究精神、質性與量性研究方法之理論要義。
苗栗縣政府消防局救災體系組織變革之研究The Study of Organizational Change for Mio Li County Fire Department Rescue System(in Chinese) 105 <br>
公共自行車租賃系統服務失誤補救對顧客保留率的影響-以台北市YouBike為例The impact of public bicycle rental system service failures customer retention rate remedy - A Case Study of Taipei YouBike(in Chinese) 105 <br>
工業行銷策略與顧客忠誠度之研究 －以A公司為例Exploring industrial marketing strategy and customer loyalty: Take company A as an Example(in Chinese) 105 <br>
品牌形象、知覺價值、顧客滿意度與顧客忠誠度之研究—以行動通訊服務為例A Study on Brand Image, Perceived Value, Customer Satisfaction, and Customer Loyalty: A Case of Mobile Communication Services(in Chinese) 104 <br>
如沐松風─蕭如松藝術園區地方文化館行銷策略之研究The Case Study of Marketing Strategies of Xiao Ru-Song Art Park(in Chinese) 104 <br>
企業購併對組織創新能力影響之研究－以渣打銀行購併新竹商銀為例Research on the Impact of Business Acquisitions on Organizational Innovation Capability – A Case Study of Standard Chartered Bank Acquisition of Hsinchu Commercial Bank(in Chinese) 104 <br>
國際行銷策略與工作滿意度之研究/Exploring the Impact of International Marketing Strategy on Job Satisfaction(in Chinese) 103 <br>
資訊系統品質與訓練資本對知識管理績效之研究－以A國營事業為例Exploring the Impacts of Information-System Quality and Training Capital on Knowledge Satisfaction-Take A State-owned Enterprise as an Example(in Chinese) 103 <br>
置入性行銷、產品品質與顧客購買意圖之研究 - 以南投青少年消費群為例Study of Product Placement, Product Quality, and the Purchase Intention of Customers- Examples of Teenager Consumers in Nantou(in Chinese) 103 <br>
以理性行為理論探究有機食品再購意圖之研究Study of the Repurchase Intention to Organic Food based on Theory of Reasoned Action(in Chinese) 103 <br>
地方文創產業經營模式之分析—以水里蛇窯為例A Study on Business Model Analysis in Local Cultural and Creative Industry-the Case of Shui-Li Snake Kiln(in Chinese) 102 <br>
探究品牌形象與廣告態度對顧客滿意度之影響/Exploring the impacts of brand image and advertising attitude on customer satisfaction(in Chinese) 101 <br>
人格特質與關係行銷成效之研究－以壽險業為例/Evaluating the Impacts of Personality and Relationship Marketing – Take Life Insurance Industry as an Example(in Chinese) 099 國企系碩士班<br>
以交易成本理論探究百貨公司關係行銷策略之成效/Evaluating the Efficiency of Relationship Marketing Strategy and Transaction Cost on Customer Behavior(in Chinese) 097 <br>
以交易成本理論探究網路消費者行為Applying transactional cost theory to explore consumer behavior in the online context(in Chinese) 097 <br>
以科技接受模式探究手機應用程式消費意圖Applied technology acceptance model to explore the attention of APP(in Chinese) 104 指導教授: 鄭正豐<br> 學生姓名: 紀亭君
A Research of The Effect of Frame of Price on Consumer Behavior—Product Involvement and Comparison Type as Moderators(in Chinese) 101 指導教授: 鄭正豐<br> 學生姓名: 王毓璞